Do you know how standard products differ from personalized or custom-made products?

Standard was yesterday: Why individual designs are crucial today

In the past, it was normal for products to all look the same. Today, that is different. Companies, brands, and customers want more. They are looking for something unique – something that suits them.

Standard was yesterday, plain blue tie and personalized woven silk tie

Why is that?

Today, there are many brands and products. To stand out, one must be different. A unique design helps with that. It shows: 'This is us. This is what we look like.'

A good example: Scarves, cloths, or giveaways with a unique pattern. They stick in the mind. Customers remember the design and the brand.

Fact: 80% of customers remember brands with a unique design better.

Standard was yesterday, today it's all about personalization in accessories

What does an individual design bring?

• More attention: A unique design stands out more quickly.
• Recognition: Customers remember the brand better.
• Stronger connection: A personal style builds trust.
• More value: Individual products appear more premium.

How is a unique design created?

1. Initial conversation: What does the brand want to convey? Which colours fit?
2. Designs: Patterns, shapes, and ideas become visible.
3. Approval: The customer says 'Yes'. Then production starts.

Individuality can be this simple – step by step to your own look.

Who can benefit from this?

Almost every company can use its own design. Especially:
• Promotional gift manufacturers
• Airlines and travel providers
• Beverage and fashion brands

Don't forget: Standard was yesterday!

Standard was yesterday, comparison of a plain scarf off the shelf or a custom-made personalized silk scarf

Customer feedback

The collaboration and service with Tie Solution was consistently professional. The customised scarves and handkerchiefs impress with their quality and design – a real highlight.

Lena Hoffmann, Marketing Director, Airline

Customer feedback

We had our scarves designed with a unique pattern. Standard was yesterday, we thought. Since then, customers have been asking more often where they are from – that's the best advertising!

Martina S., Spirits Manufacturer
Standard was yesterday

Checklist: Is my brand ready for its own design?

✅ Do I have a logo or fixed colours?
✅ Do I know what my brand stands for?
✅ Do I want to stand out from the crowd?

If you often think 'Yes' here, you are ready.

FAQs 

In a world full of competition, a standard product is no longer sufficient. Customers are looking for uniqueness. A custom design makes a brand distinctive and conveys its values externally.

Companies benefit from higher brand awareness, a professional appearance, and increased trust from customers. Custom scarves, handkerchiefs, or ties appear more premium and are more likely to be remembered.

The costs depend on quantity, material, and effort. Often, the prices for customised products are lower than many companies expect – the added value in terms of brand impact significantly exceeds the investment.

The process consists of three steps:

Consultation on brand identity and colour selection.

Creation of designs with patterns and shapes.

Approval by the customer and subsequent production.

Standard models are interchangeable and without brand reference. Custom-made scarves and ties carry logos, corporate colours, or special patterns that convey the character of the brand.

Individual designs set a brand apart from the crowd. They create attention, recognition, and strengthen customer loyalty. Standard products often appear interchangeable, while personalised accessories leave a lasting impression.

Conclusion

Individual designs are not a trend. They are a Must. Show who you are – with your own look.

Your next step

Do you want to break away from the standard? Then talk to us.
We will show you how your own design is created – simply and quickly.

Related links on this page:  Custom-made scarves, Winter scarves with our logo and corporate identity,

Related external links with this page: Ties