Trendy Beauty Accessories

Trendy Beauty Accessories: Hairbands, Scrunchies & Twillies in Focus for Wellness and Style 2025

In the beauty and wellness sector, it's no longer just about care products – trendy beauty accessories are playing an increasingly important role. Hairbands, scrunchies, and twillies are making a real comeback, combining functionality, comfort, and style. Whether as a giveaway, as part of a wellness box, or as merchandising items for cosmetic brands: these three products are perfect for showcasing brands.

Hairbands – Statement Accessories with Spa Factor

Application:
Ideal for facial care, make-up routines or during a wellness retreat – hairbands reliably keep hair back and look stylish, they are trendy beauty accessories for 2025.

Possible materials:

• Satin silk: Especially gentle on the skin and hair, breathable and temperature-regulating – ideal for high-quality beauty and wellness products.
• Satin microfiber: Shiny, elegant – provides a luxurious appearance and comfortable wear.
• Cotton: Soft, skin-friendly, perfect for spa and natural cosmetic brands.
• Terry cloth: Super absorbent, perfect for use in the spa or after showering
• Velour or velvet: For exclusive wellness sets with a luxurious feel
• Synthetic leather: Modern, easy to care for and robust – suitable for urban branding

Finishing options:

• Embroidery with brand logo
• Finished with applications such as coins or relief.
• Patches or labels
• Embossing on synthetic leather variants
• Screen printing or transfer printing
• Personalisation with initials

Scrunchies – care for hair & the brand

Application:
Gentle on the hair, stylish on the wrist – scrunchies are now indispensable in everyday life, yoga studios, or spa areas. Also ideal as a giveaway at cosmetic launches.

Possible materials:

• Silk: Especially hair-friendly, luxurious – popular in the premium sector
• Satin microfiber: Absorbent, sporty, shiny, gentle – a great alternative to silk
• Cotton: Natural, breathable – for a sustainable image
• Viscose or TENCEL™: For ecological concepts

Finishing options:

• Individual all-over print, whether in screen printing or digital printing
• Sewn-in brand labels or hangtags
• Embroidery
• Finished with applications such as coins or relief.
• Packaging with branding (e.g. cardboard, glass tubes or sachets)

Twillies – versatile, stylish, brand-strong as trendy beauty accessories

Application:
The narrow, elongated scarves are multifunctional: as a hairband, bag accessory, bracelet or as a decorative element in gift sets. Twillies bring colour, style and brand message to every wellness package.

Possible materials:

• Twill Silk: High-quality, smooth and luxurious – perfect for elegant looks
• Polyester twill: Easy-care and robust – ideal for promotions
• Viscose: Soft, flowing – pleasant on the skin and environmentally friendly
• Recycled materials: For sustainable campaigns

Finishing options:

• All-over digital printing (also for gradients and fine motifs)
• Screen printing for the highest demands.
• Web labels or sew-ins with brand logo
• Hemmed or with decorative stitching for extra detail
• Custom packaging (e.g. ribbon binding, card holders, gift boxes)

In summary, one can say about the topic of trendy beauty accessories

Hairbands, scrunchies, and twillies are much more than just accessories – they are ambassadors for brands in the beauty and wellness sector. Thanks to a variety of materials and individual finishing options, these products can be ideally integrated into brand worlds and enhance every campaign or product line.

Whether luxurious, natural, or modern – the right choice of material and targeted finishing make the difference.